BNB reaches $903 ATH as Binance joins Franklin Templeton, with CEA Industries and institutions fueling record treasury growth.
BNB reached a new peak of $903, driven by Binance’s partnership with global investment manager Franklin Templeton. The collaboration aims to introduce blockchain-based investment products and boost digital asset adoption. Market participants point to growing institutional activity and corporate treasury purchases as further drivers of the surge.
Binance and Franklin Templeton Announce Strategic Partnership
Binance has partnered with Franklin Templeton, which manages $1.6 trillion in assets, to develop tokenized investment products. Both firms stated the initiative will combine regulated securities tokenization with blockchain applications on Binance’s platform. The goal is to create efficient and scalable products that connect traditional finance with digital assets.
Executives from Franklin Templeton stressed the move from concept to practical use in tokenization. Roger Bayston said the partnership enhances settlement, collateral management, and portfolio building. Sandy Kaul added that blockchain provides a way to reimagine financial systems while working within existing models.
Binance executives also spoke about the partnership’s role in merging capital markets with BNB and other digital assets. Catherine Chen stated that Binance has always sought innovative solutions in the crypto industry. She added that the new alliance would help accelerate institutional adoption.
Corporate Treasuries Expand Holdings in BNB
Corporate treasury accumulation has supported BNB’s recent rally and price stability. CEA Industries purchased 30,000 BNB, bringing its total to 418,888 tokens valued at about $368 million. The company has also set a target of holding one percent of circulating BNB by 2025.
The recent purchase followed earlier acquisitions worth $33 million, reinforcing its strategy of treasury expansion. If the company executes its warrants, its holdings could exceed $1.25 billion. CEO David Namdar said the move reflects a broader shift of $100–$200 billion into digital asset treasuries.
According to CryptoRank, the consistent accumulation by institutions is a strong factor behind the rising demand for BNB. The platform noted that corporate buying activity provides support as prices climb. This trend suggests ongoing interest from large-scale buyers in strengthening reserves with digital assets.
BNB sets a new ATH of $903
The surge follows news that @binance has partnered with Franklin Templeton to develop a blockchain-based investment product.
Meanwhile, BNB Network Company has acquired another 30,000 $BNB today, bringing its total holdings to 418,888 $BNB. pic.twitter.com/2FsLRCp7gb
— CryptoRank.io (@CryptoRank_io) September 10, 2025
Market Reactions and Price Outlook for BNB
Traders and analysts continue to monitor BNB’s performance as it trades near its new record high. After surpassing $904, the price retraced slightly to $897 while maintaining strong upward momentum. Year-to-date returns now stand at 28%, making BNB one of the strongest performers of 2025.
Crypto King described BNB as one of the most undervalued coins this year. He highlighted strong trading volume and predicted a move toward the $1,000 range. He also encouraged both new and experienced users to explore Binance AI, a new feature on the platform.
$BNB / usdt ( update )
One of the most undervalued coin of this season. Imagine, fading my call at 280$ and 400$ ? You still got time.
Because, BNB volume is just blasting and 1000$ range is imminent.
Good for spot bag 🚀
Btw, @binance introduced Binance AI, which u can see… pic.twitter.com/F1KCUavNAv
— Crypto King👑💎.eth.sol (@cryptosanthoshK) September 10, 2025
Market sentiment remains optimistic as institutional adoption and corporate buying continue to grow. Analysts suggest that BNB may target the $1,400 range if demand remains strong. With new partnerships and treasury participation, BNB’s role in bridging traditional finance and blockchain is expanding.
